Aftermarket GATX Promotional Sets

Every now and then eBay you come across one of these little tanker cars:

In fact, there is one for sale as I am writing this, and this photo comes from that auction.

What’s interesting about these cars is that they have all the signs of a genuine BRIO part: the tank load and its magnet, the wagon and its magnets, and the wheels are all correct. And, of course, the stamped hubs are a dead giveaway. The only catch is: BRIO never made parts with a GATX logo. So what’s going on here?

The answer is that this is an aftermarket customization, made by a marketing company that specializes in customizing toys. It’s not fundamentally different than buying pens that are engraved with your company’s logo, it’s just a bit more sophisticated and, of course, costly to custom-paint a toy. The idea of customizing a toy to a corporate logo has been common in the toy industry for quite a while (Matchbox cars were a popular item for this treatment).

In this case, GATX—formerly known as the General American Transportation Corporation—commissioned these toys and made them available for sale to employees in the mid-to-late 1990’s. I received my set from a seller who worked for GATX Rail at that time, and he was able to give me some of the history behind it. The rest was pieced together from another seller and a little bit of digging.

At least two sets were made. Mine, shown above, is a full starter set with 8xE tracks, a classic engine, a black freight engine, and three tanker cars with the GATX logo. The “GATX 100” car, in gold, was created for GATX’s 100th anniversary in 1998.

The second set is smaller, consisting of a single GATX car in green and blue, 4xE tracks, and a US-style railroad crossing sign taken from the Thomas the Tank Engine line. The following photos of this set are from an old eBay auction:

 

The quality of these parts is extraordinary. The paint job is even and clean, there is no sign that the wheels were damaged when the base was painted, or is there any stray paint on the wheels themselves. The logos are crisply lettered. And of course there is custom-fit cardboard packaging.

What’s even more extraordinary is that GATX used the wooden railway theme in their corporate literature. The following two scans are from their Tank and Freight Car Manual, official publications from GATX that detail the mechanical specifications of their railway cars.

The color cover is from 1996. The black and white cover is from 1994.

GATX Railway Manual 1996

Even more amazing? GATX produced a promotional rail car. A full-size rail car, painted to match the BRIO toy!

This photo comes from the RR Picture Archives (photo credit: Matt Adams, July of 2005). Fellow collector Dave Pecota pointed out that GATX is one of the largest lessors of rail cars in the world, and their paint shops can turn out custom cars quickly and easily. Given their 100 year anniversary, some celebratory merchandise and special rail cars would certainly be in order. And, this is not uncommon in the rail industry in general.

These aftermarket sets are truly special. Though not “true” BRIO, they are high-quality customization jobs, made by professionals who specialize in this work. If you can find a promo set like this, I say jump at the chance. You are buying the history of two companies, and getting a story to go with it.

Not quite perfect

BRIO’s manufacturing quality has historically been pretty high (including after production moved to China), so it’s always noteworthy when products fall a bit short. Take, for example, these large double curve tracks from the late 1990’s:

As you can see the male connectors were drilled off center. This, of course, prevents a proper fit.

I have five pieces of EE track with this issue. They all came from the #33172 Raceway Set which includes a dozen pieces of EE, so they were probably part of the same production run.

Double track was never very popular. It was expensive for what you got and relatively inflexible in a layout unless you had a lot of it. The Raceway Set was one way for BRIO to clear out its excess stock of unsold track, which also made it a cost effective way of getting it if that’s what you wanted. Unless, of course, something like this popped up!

 

Poor track quality in recent products

The last couple of new BRIO products I’ve purchased have come with track that has a very rough finish. This has never happened before, and that I’ve seen it in two products is a little concerning. BRIO track is normally sanded very smooth and coated with a light finish, but these pieces obviously did not receive that treatment. It was most noticeable in the #33627 Travel Station Set.

I have heard from one other person that has noticed the same problem, in their case with the #33699 Curved Bridge.

I’ve attached photos. The first two show the rough track at a fairly high magnification. Notice the rough, uneven surface around the track bevel.

The third shows “typical” track. Note how smooth the surface is in comparison.

I reported this to BRIO as a potential safety issue via their web site as I can imagine a toddler getting small splinters from pieces like this. BRIO got back to me within a few days and requested photos, so I sent them the above.

I’ll update this article once I hear from them again.

Update 12/11/18

BRIO has said they will send me a replacement #33627 Travel Station Set, but have not provided an explanation for the poor quality track.

Update 12/12/18

Here’s the latest response from one of BRIO’s customer service managers:

Hi John,

I’ve let our product department know, this was a defective item.

Thank you

Update 1/28/19

I did receive track from BRIO (not a full set, just loose track) in mid-January. This track did have the smooth finish I am used to seeing from BRIO, but given that it was sent to me as a loose collection does leave me without a clear answer to what’s going on. BRIO claims that it was a production defect, but it’s obviously widespread if so. But I am skeptical. This still looks like cost-cutting by the manufacturer, or at best, inadequate quality control.

Why you want two Freight Battery Engines

The BRIO #33214 Freight Battery Engine is an impressive puller for it’s size, but it has its limits. A single AA battery plus one set of drive wheels will only get you so far, as you can see in the video below.

So why get two of them?

The answer is because they have magnets in both the front and back, which means you can do the same thing “real” trains do when they need more power: add engines. With two Freight Battery Engines working together, you can pull an impressively large load.

And, if you want a longer train, you can always add a third. Very few of BRIO’s battery engines allow chaining like this (for example, the #33249 Rechargeable Engine 8WD).

You could always, of course, put one in front and have a second in back, going in reverse to “push”, but on longer trains that is more likely to cause a derailment. Plus, two of these engines together looks really nice.

A look at the #33883 Airport with Control Tower

My BRIO #33883 Airport with Control Tower arrived last week and I am quite happy with it. The first thing you notice when you unbox it is its size: it’s huge!

33883.jpg

As you can see from the photo, the airport base has a D-size track molded on one side. The entire base is a little larger than DxD, so this beauty requires quite a bit of space. Much more than the original airport from 2013. The S-shape to the canopy gives it a very modern look, and the flooring is a molded tile pattern which is a nice touch. Also interesting is the luggage slide, an elevator for getting bags to the top, and a loading zone for vehicles. The top of the control tower is removable, and is identical to the one found in the original set which means you can also remove the roof to place a figure inside. The best features, though, are the airplane in red, and a large locator light that glows for several seconds when you tap it.

It’s a winner. It’s expensive, but you are getting a seriously large accessory for your money and the attention to detail is appreciated. It’s a better design, IMHO, than the older airport and monorail combo and worth the money.

Sometimes you just get lucky

Anyone who has collected BRIO for any length of time is familiar with the #33532 Car Wash set. Listed in catalogs from 1986 through 1990, it had two foam rollers that are notorious for disintegrating as they age. It is almost impossible to find a set with the foam rollers intact. Most have large chunks missing from them, with small pieces of foam that flake off at the slightest touch. The foam apparently dried out over time, and the rollers crumbled as a result. I’ve even seen a set in an unopened box where the rollers had complete come apart, leaving only piles of blue dust inside.

But every now and then you get lucky. I found this one recently, and to my amazement the foam rollers are almost completely intact:

This photo is as bad as I could make it look. There are some depressions in the foam, but very little is missing and the rollers still look cylindrical. This is the most complete I’ve even seen them in over 15 years of looking.

Changes to BRIO Distribution in the U.S.

Back in January of 2015, BRIO AB was acquired by The Ravensburger Group (Ravensburger is most widely known for its extensive line of jigsaw puzzles). At the time, BRIO did not have direct distribution in the United States, instead relying on Schylling Inc. to serve as a middleman. For those of us in the United States, there was nothing good about this arrangement: Schylling chose to import only part of BRIO’s product line, updated their catalog annually while BRIO was introducing new products in both the fall and spring, and lagged the European markets by a year or more.

When Ravensburger acquired BRIO I was hopeful that this all of this would change. Ravensburger has had U.S. offices for decades, and could serve as the direct distributor for the BRIO line of toys. Sure enough, this appears to be what has happened: BRIO has been dropped from the 2016 Schylling catalogs, and U.S. retailers are seeing the current generation of BRIO Wooden Railway products. We still lag the European markets, but only by months instead of a full year.

I view this as a significant improvement. I’d rather see the U.S. get new products immediately, of course, but Schylling never was a very good middleman and I am happy to see them out of the picture.

My Favorite Modern BRIO Not Sold in the U.S.

BRIO released a lot of terriffic products over the past couple of years, but their U.S. distributer Schylling has not brought all of them into the U.S. market. Because BRIO had both a spring and fall line of Wooden Railway accessories and Schylling only updates their product lineup annually, it is possible that some of the 2014 products will come to the States in 2015, but there are no guarantees and there are still a number of products that were released in previous years that just weren’t picked up by Schylling and may never be.

Some of my favorites are listed below with links to searches on the U.S. sites for Amazon and eBay. Always check shipping charges, especially when dealing with eBay sellers, as some services and the Global Shipping Program especially can be very expensive.

![Cargo Engine](/blog/content/brio-dec14/33256_cargoengine.jpg)
###33256 Cargo Engine
Buy it: [Amazon][1] | Released back in 2010, you can get this engine in the U.S. with a grey body and orange trim as part of the #33259 Freight Cargo Train set, but if you want it in the more colorful, and arguably more attractive, blue and red then you have to buy it solo. As you might guess, I prefer this variation.

![Tanker Wagon](/blog/content/brio-dec14/33562_tankerwagon.jpg)
###33562 Tanker Wagon
Buy it: [Amazon][2] |

This tanker wagon from 2011 is probably my favorite of the rolling sock in the modern BRIO product line. The wheel base and the load are solid wood, and in the classic BRIO style the load is removeable. It’s never been available in the U.S. in any form.

![Container & Crane Wagon](/blog/content/brio-dec14/33534_containership.jpg)
###33534 Container & Crane Wagon
Buy it: [Amazon][3] |

BRIO loves variations. Schylling? Not so much. You can get the container ship in red trim as part of the [#33061 Cargo Harbor Set](http://www.amazon.com/gp/product/B004KU836Y/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B004KU836Y&linkCode=as2&tag=brworagu-20&linkId=OTKZ73BN7HEDQ4BW) but the Container & Crane Wagon set gives it to you in blue and includes a nifty crane wagon that you can’t get elsewhere. The Cargo Harbor set is probably the better bargain now that pricing has come down (it was first relesed back in 2011), but if you want blue this is how you get it. This set was released in 2013.

![Steam Engine](/blog/content/brio-dec14/33616_steamengine.jpg)
###33616 Steam Engine
Buy it: [Amazon][4] |

Simple styling and minimal graphics give this steam engine a classic, elegant appearance. BRIO also manufactured a special 2013 Limited Edition variant in mauve that included a coal tender, sold as #33260, but I prefer this version.

![Horse Trailer](/blog/content/brio-dec14/33405_horsetrailer.jpg)
###33405 Horse Trailer
Buy it: [Amazon][5] |

A great addition to BRIO’s farm themes which date back to the early 1980’s and saw a major update and release in 2012. Though there is more plastic than wood here, the detailing and graphics are very nice.

![Airplane](/blog/content/brio-dec14/33306_airplane.jpg)
###33306 Airplane Boarding Set
Buy it:

Another example of variations not being picked up by Schylling, there is not really anything in this set from 2014 that can’t be found in the [#33301 Airport Monorail Set](http://www.amazon.com/Brio-B33301-Monorail-Airport-Set/dp/B00B0IE3RW/ref=sr_1_1?s=toys-and-games&ie=UTF8&qid=1419698391&sr=1-1&keywords=brio+airport) except for the color of the plane. That, and the Airport Monorail set is larger and more expensive even when you factor in international shipping (until recently, it was significantly more expensive). It is arguably the better value, but if like me you don’t want those extras or you just want the plane in blue, then #33306 is the way to go. Unfortuantely, it is also a fairly uncommon set and I’ve not been able to find it on the Amazon market so only an eBay search link is given above.

![Roller Coaster Set](/blog/content/brio-dec14/33730_rollercoaster.jpg)
###33730 Roller Coaster Set
Buy it: [Amazon][6] |

New in the fall of 2014, this set reminds me of the vintage #33220 Amusement Park and is kind of a throwback to when BRIO was adventurous with accessories in the name of world building. The coaster set is a fully functioning roller coaster with a manually operated elevator to raise the cars to the top of the track. The attention to detail is very nice: the special cars have safety bars, the riders have wrist bands and there’s even a sign indicating the minimum safe height for the ride. The set itself might be a little frustrating for younger children because, like all BRIO track, the joints are loose and parts can easily slide around and become misaligned, but with that caveat I think this one is a winner. Combined with the vintage Amusment Park and Merry-Go-Round sets you can make a whole BRIO Theme Park.

[1]: http://www.amazon.com/s/?_encoding=UTF8&camp=1789&creative=390957&field-keywords=brio%2033256&linkCode=ur2&tag=brworagu-20&url=search-alias%3Daps&linkId=XRDAWX3YKJHUU7H7
[2]: http://www.amazon.com/mn/search/?_encoding=UTF8&camp=1789&creative=390957&field-keywords=brio%2033562&linkCode=ur2&tag=brworagu-20&url=search-alias%3Daps&linkId=GPCDT4N3MGZ23XHY
[3]: http://www.amazon.com/gp/product/B00AYP5FGK/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00AYP5FGK&linkCode=as2&tag=brworagu-20&linkId=O6265PIK7G73UF2W
[4]: http://www.amazon.com/gp/product/B00AYP5G4G/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00AYP5G4G&linkCode=as2&tag=brworagu-20&linkId=ESYOTOLPDB7X6EXC
[5]: http://www.amazon.com/gp/product/B006IOCR0I/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B006IOCR0I&linkCode=as2&tag=brworagu-20&linkId=AY2TVVGYSRBUZPVL
[6]: http://www.amazon.com/s/?_encoding=UTF8&camp=1789&creative=390957&fst=as%3Aoff&keywords=brio%2033730&linkCode=ur2&qid=1419699551&rh=n%3A165793011%2Ck%3Abrio%2033730&rnid=2941120011&tag=brworagu-20&linkId=7RT4WHJHRLD3DFMB

Sometimes, condition doesn’t matter

Normally I only buy BRIO that’s in good condition or better, but there’s only so much you can expect from vintage toys and as a general rule the older it is the more compromises you are going to have to make. I think the same can be said about exceptionally rare items, too, even the ones that aren’t really that old. Case in point, I recently acquired this #33429 Blue Steam Engine:

Yeah, it’s in bad shape. The edges are tattered, some of those paint chips are really gouges in the wood, and even the sticker is worn. But here’s the thing: in the 14+ years I’ve been hunting for BRIO (off and on) I’ve seen exactly three of these engines, including this one. And none of them have been in what I’d consider to be good shape.

Sometimes condition just doesn’t matter. Sometimes you are lucky to find the thing at all.